Greetings from Graubünden

Graubünden Tourism is bringing together the most hectic and most peaceful places in Switzerland via an electronic live billboard at Zurich Central Station offering to transport stressed-out city dwellers to the Graubünden village of Vrin.

A very original and personalized video is testimony to an unusual approach in tourism marketing designed to publicize Vrin, a small Swiss village with just 275 inhabitants in the canton of Graubünden.

The protagonist of the advertising is a cheerful local mountain farmer, sitting on a meadow with his laptop which connects to a panel in Zürich's main train station: there he interacts with travellers proposing to come and visit him. Should they accept, he will print and offer them the train fare.

What a brilliant, simple and low cost, but high impact idea. Would you take the day off to catch some fresh mountain air?